To date, NAQC has had two major projects with a focus on coordination of national promotion.
Promotion Task Force
Along with its partners, NAQC has played a key role in facilitating information and strategy exchange on effective promotion approaches. As part of this effort, NAQC established the Promotion Task Force (PTF) in August 2005 with the following objectives:
To develop a communication protocol to foster information exchange and deliver necessary and timely information on upcoming promotions to appropriate constituents.
To develop a report synthesizing current knowledge about the promotion of quitlines and identify applicable action-oriented recommendations to NAQC.
In 2007, the Task Force completed the Knowledge Synthesis on Quitline Promotion Report
, which informed the recommendations the PTF made to NAQC to continue its support and development of quitline promotion.
Members of the PTF included American and Canadian quitline service providers, researchers and promotions experts; representatives from the state, provincial and federal funding organizations; and national and community organizations.
Building Consensus Project
This project allowed the U.S. quitline community to work with national organizations on a plan to move forward with promoting 1-800-QUIT-NOW. Although the project focus was U.S. promotion, Canadian quitlines can benefit from the strategies and plans if they also launch a nationwide access number.
This project was made possible through a two-year grant from the Robert Wood Johnson Foundation