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Promotion Coordination
To date, NAQC has had two major projects with a focus on coordination of national promotion.
 
Promotion Task Force
Along with its partners, NAQC has played a key role in facilitating information and strategy exchange on effective promotion approaches. As part of this effort, NAQC established the Promotion Task Force (PTF) in August 2005 with the following objectives:
  • To develop a communication protocol to foster information exchange and deliver necessary and timely information on upcoming promotions to appropriate constituents. 
  • To develop a report synthesizing current knowledge about the promotion of quitlines and identify applicable action-oriented recommendations to NAQC. 
In 2007, the Task Force completed the Knowledge Synthesis on Quitline Promotion Report, which informed the recommendations the PTF made to NAQC to continue its support and development of quitline promotion.

Members of the PTF included American and Canadian quitline service providers, researchers and promotions experts; representatives from the state, provincial and federal funding organizations; and national and community organizations.
 
For a quick overview of this work, view the Promotion Task Force Fact Sheet.
 
Building Consensus Project
This project allowed the U.S. quitline community to work with national organizations on a plan to move forward with promoting 1-800-QUIT-NOW. Although the project focus was U.S. promotion, Canadian quitlines can benefit from the strategies and plans if they also launch a nationwide access number.

Work from this project is featured in the report Partnering to Promote Quitlines: A Plan to Coordinate the Effective Use of 1-800-QUIT-NOW in National Media and Considerations for Other Promotional Strategies. This plan presents a recommended approach and action steps for enhanced coordination to serve the interests and address concerns of both quitlines and national organizations.
 
Also, see the report Partnership to Promote Quitlines: An Assessment of Promotion Plan Strategies, which summarizes efforts outlined in teh 2008 National Quitline Promotion Plan (featured above) and assesses and monitors implementation of the Plan's coordination strategies.
 
Additionally, for a quick overview of this project, see Strategies and Recommendations for Promoting Quitlines in National Media Fact Sheet.
 
This project was made possible through a two-year grant from the Robert Wood Johnson Foundation
 
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