A variety of strategies such as paid and earned media, NRT provision and healthcare provider referrals are used to promote the use of quitlines. When these strategies are more national in scope, such as promotions of the 1-800-QUIT-NOW access number, they have the potential to increase the number of smokers reached and helped throughout North America. These increases can have a significant impact on quitlines, which often operate on tight budgets and may not have the capacity to respond to all callers or may have to adjust service delivery to accommodate the calls. Additionally, the implementation of smokefree policies and tobacco tax increases provide opportunities to promote quitlines on a more local level.
We invite you to explore this section and learn more about NAQC’s work on promoting quitlines during policy changes and national promotion of quitlines.