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“Coffee Break” Call: Web-assisted Tobacco Interventions: Recent research on online support
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When: September 8, 2011
2:00-2:30 p.m. Eastern/11:00-11:30 a.m. Pacific
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Who Can Attend?

This call series is targeted at NAQC members and non-members who have an interest in quitline-related research and evaluation. The group will meet regularly by conference call or webinar. Meetings will serve as an informal forum to discuss current, upcoming, and potential quitline-related research. One of the primary functions is to facilitate communication and interaction between researchers, as well as to create and support connections between researchers and quitlines.

How Do I Get More Information?

If you would like to receive information and updates about participating in this call series, or to remove your name from the mailing list for the call series, please contact Jessie Saul via e-mail.


What will be covered during this call?

Web-assisted Tobacco Interventions: Recent Research on Online Support for Smokers Trying to Quit. 
Peter Selby, MBBS,CCFP
Clinical Director, Addictions Program, Centre for Addiction and Mental Health.

The delivery of smoking cessation intervention can be challenging in most practice settings. Several methods have been explored by our team as well as others in how best to engage practitioners to deliver smoking cessation intervention to their patients/clients, and also in how to reach smokers directly. Telephone-based mass distribution of cessation resources has a demonstrated ability to reach very large number of smokers, and has been implemented in both the United States and Canada. The utility of the internet also holds much promise in reaching large number of smokers. In North America about 80% of the population, 16 years of age and older, use the internet and about 80% of them have searched for information on health. We have implemented a study, where treatment-seeking smokers from across the province of Ontario were able to enroll via the study website to receive smoking cessation medication and counseling support. The participants were made aware of the provincial quitline and provided with resources developed by the quitline. In two other related studies, the online enrollment strategy was successfully coupled with pharmacist- and physician-led behavioral intervention. This presentation will present this innovative online enrollment strategy and outcomes related to reach and effectiveness of the intervention. The presentation will aim to demonstrate that web-based smoking cessation intervention approaches ensure wide reach and ease of recruitment with little to no decrease in effectiveness. The costs and staffing associated with this method are minimal and the method can be readily combined with services offered by the quitlines.

For more details on the purpose, format, and call-in informaiton, please visit the research conference call page.

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