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“Coffee Break” Call: Weekly Patterns in Usage of Tobacco Quit Lines
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When: November 10, 2011
2:00-2:30 p.m. Eastern/11:00-11:30 a.m. Pacific
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Who Can Attend?

This call series is targeted at NAQC members and non-members who have an interest in quitline-related research and evaluation. The group will meet regularly by conference call or webinar. Meetings will serve as an informal forum to discuss current, upcoming, and potential quitline-related research. One of the primary functions is to facilitate communication and interaction between researchers, as well as to create and support connections between researchers and quitlines.

How Do I Get More Information?

If you would like to receive information and updates about participating in this call series, or to remove your name from the mailing list for the call series, please contact Jessie Saul via e-mail.


What will be covered during this call?

Weekly Patterns in Usage of Tobacco Quit Lines
Morgan Johnson, MPH
Project Director, The Monday Campaigns

Very little research has been conducted on the day-to-day fluctuations in health behaviors. For tobacco cessation in particular, insight into behavioral patterns may be valuable for determining how to optimally time interventions to reach the most people and sustain behavior change. New evidence suggests that there are consistent weekly cycles in usage of tobacco quit lines. Studying these cycles may help us streamline quit line programs by more efficiently allocating quit line resources at certain optimal times, as well as showing us when is the best time to promote these programs to capture the most tobacco users. This presentation will walk participants through the evidence for these weekly patterns and what the results contribute to our knowledge of quit lines and how to improve them.

Morgan Johnson serves as a Project Director and analyst with The Monday Campaigns: an organization dedicated to promoting the beginning of the week as a key day for health promotion. As a public health practitioner, Morgan has worked on a wide variety of health topics, from obesity prevention to violence and emergency management. Prior to her work with The Monday Campaigns, Morgan served as the lead trainer for community-based data analysis and disaster response for the New York City Department of Health and Mental Hygiene. Before working with the city, she spent several years developing and implementing and evaluating public health mobile data collection networks in North Carolina for use in community assessments and disaster response.

For more details on the purpose, format, and call-in informaiton, please visit the research conference call page.

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