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NAQC Newsroom: Research

Awareness and Ever Use of Electronic Cigarettes Among U.S. Adults, 2010–2011

Wednesday, March 13, 2013  
Posted by: Natalia Gromov
King BA, Alam S, Promoff G, Arrazola R, Dube SR. Nicotine and Tobacco Research. Received August 10, 2012; accepted January 18, 2013. E-pub.

This study is the first to report changes in awareness and use of e-cigarettes between 2010 and 2011. Awareness and ever use of e-cigarettes increased from 2010 to 2011. In 2011, about 21 percent of adults who smoke traditional cigarettes had used e-cigarettes, up from about 10 percent in 2010. Overall, about six percent of all adults have tried e-cigarettes, with estimates nearly doubling from 2010. During 2010–2011, adults who have used e-cigarettes increased among both sexes, non-Hispanic Whites, those aged 45–54 years, those living in the South, and current and former smokers and current and former smokers. In both 2010 and 2011, e-cigarette use was significantly higher among current smokers compared to both former and never smokers. Awareness of e-cigarettes rose from about four in 10 adults in 2010 to six in 10 adults in 2011. The authors conclude that since e-cigarette use may continue to increase with time and could have either harmful or beneficial effects on public health, depending on its impact on smoking initiation and cessation, appropriate public health surveillance of the product is needed.

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