CDC Is Launching Phase 2 of the Tips 2 National Tobacco Education Campaign
Thursday, March 28, 2013
Posted by: Natalia Gromov
Today, CDC has launched the Phase 2 of the Tips
from Former Smokers National Tobacco Education Campaign.CDC
is building on the success of the Tips campaign by launching a new
round of advertisements to raise awareness of the negative health effects
caused by smoking, encourage smokers to quit, and encourage nonsmokers to
protect themselves and their families from exposure to secondhand smoke. The
new campaign ads will feature additional health conditions (chronic obstructive
pulmonary disease [COPD], asthma in adults, smoking-related complications in a
person withdiabetes), and population groups (American
Gay, Bisexual, and Transgender) that were not included in the
first Tips campaign.
Below please find additional
information about the new ads and important documents at the following links:
sample messages sheet
sample news release
The new campaign hopes
to have a similar impact as Tips 1 (learn about the success of the campaign here) by countering the expenditures for marketing and
promotion of cigarettes in the United States and exposing smokers to different
cessation mechanisms by tagging the ads withthe quitline number
(1-800-QUIT-NOW) and/or www.cdc.gov/tips(Spanish-language
ads will be tagged with the Spanish-language quitline number (1-855-DEJELO YA)
For more information, please visit http://www.cdc.gov/tobacco/campaign/tips/.
Linda A. Bailey, JD, MHS
President and CEO
North American Quitline
Today, Thursday, March 28, 2013, at 10:00 a.m. (ET) the Centers for Disease
Control and Prevention will launch the second phase of its national tobacco
education ad campaign, "Tips from Former Smokers.”
Please take a moment to review the information attached and below to learn more
about this campaign and how you can help amplify its messages.
The following are attached for your use:
- Template News Release and
Letter to the Editor
A "Swiss Cheese” or sample news release and Letter to the Editor
to help you frame the release of the campaign for your state and community.
Localize your content as much as possible using your own state- or
community-specific statistics and information.
A set of key messages that describes the media campaign.
A brief summary document that provides an overview of the Tips
Today at 10:00 a.m. (ET), you will be able to access and view all of the ads
and supporting materials at www.cdc.gov/tips.
We hope these products and tools will assist your tobacco use prevention and cessation
CDC/Office on Smoking and Health