Tips from Former Smokers: Talk With Your Doctor
Wednesday, May 22, 2013
Posted by: Natalia Gromov
CDC’s 2013 Tips from Former Smokers Ad Campaign Initiative
Encourages Smokers to ‘Talk With Your Doctor’!
As you know, in April 2013, the Centers for Disease Control and Prevention
(CDC) launched a continuation of its groundbreaking national tobacco education
campaign to increase awareness about the negative health effects caused by
smoking and secondhand smoke exposure and to encourage smokers to quit. The
campaign, Tips From Former
Smokers, features former smokers who have experienced
smoking-related diseases at a relatively young age. The ads, which first aired
in 2012, have been highly effective in motivating smokers to quit, with calls
to the toll-free 1-800-QUIT-NOW quitline (1-800-784-8669) more than doubling
compared with the same 12-week period in 2011.
As part of the this year’s Tips
campaign, CDC has partnered with five medical societies (AMA, AAFP,
AAP, ACP and ACOG)to support a new initiative called "Talk With Your Doctor,” which
encourages smokers to talk with their health care providers about quitting.
From May 27th through June 2nd, select Tips From Former Smokers television
ads as well as digital and online ads will feature the following tagline: "You Can Quit. Talk With Your Doctor
for Help.” The goal of this initiative is to engage health care
providers and encourage them to use the Tips
campaign as an opportunity to talk with their patients who smoke about
quitting. The initiative can also serve as a reminder for smokers to talk with
their health care providers about effective methods to help them quit.
"Physicians play an
important role in helping patients take steps to improve their health,”
said Tim McAfee, MD, MPH, director of the Office on Smoking and Health at CDC,
and a primary care physician. "Patients
with tobacco dependence should be identified and treated in the same way that
patients with diabetes, hypertension, or other health issues are identified and
treated. We hope that this initiative provides a conversation starter for
physicians to proactively talk with their patients about how they can quit
For more information about the campaign, visit www.cdc.gov/tips.
For health care provider resources on how to talk with their patients about
smoking, go to www.cdc.gov/tips/hcp/.
RESOURCES YOU MAY FIND USEFUL
Below areadditional support materials to assist in your planning for the
upcoming Talk With Your
Doctor Program (TWYD):
1. TWYD Press
Release for States
2. TWYD Swiss
MEDIA CAMPAIGN PAGE ON
THE NAQC WEBSITE
To find out more about the media campaign, please visit http://www.naquitline.org/?page=NTEC2. You can also review
the latest metrics report summarizing the major activities and results of
the 2013 Tips From
Former Smokers campaign here.