CDC Global Tobacco-Antismoking Messages and Intention to Quit
Thursday, May 30, 2013
Posted by: Natalia Gromov
Antismoking Messages and
Intention to Quit — 17 Countries, 2008–2011
assess whether awareness of antismoking information was significantly
associated with a current cigarette smoker’s intention to quit, CDC analyzed
data from 17 countries that participated in the Global Adult Tobacco Survey
(GATS), an ongoing, nationally representative household survey of
non-institutionalized adults aged ≥15 years. The study, "Anti-Smoking
Messages and Intention to Quit—17 Countries, 2008– 2011,” contain data from the
following 17 countries: Bangladesh, Brazil, China, Egypt, India, Indonesia,
Malaysia, Mexico, Philippines, Poland, Romania, Russia, Thailand, Turkey,
Ukraine, Uruguay and Viet Nam.
of antismoking messages in one or more of four media channels (television,
radio, billboards, and newspapers/magazines) significantly increased the odds
that current smokers intend to quit in 14 of 17 countries surveyed.
Awareness of antismoking messages in only one of these media channels
significantly increased the odds that current smokers intend to quit in nine of
the 17 countries. In the study, current smokers intending to quit include
1) persons who are planning to quit in the next month, and 2) persons who are
thinking about quitting in the next 12 months. Antismoking mass media campaigns can
help reduce the prevalence of smoking by encouraging current smokers to quit
and discouraging young persons from starting.
The online version of the MMWR
is available at http://www.cdc.gov/mmwr/.
URLs: Copy of MMWR article, CDC Media Advisory
Contact: CDC/Office on Smoking
and Health, 770-488-5493