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NAQC Newsroom: Research

Perceptions and Perceived Impact of Graphic Cigarette Health Warning Labels on Smoking Behavior

Wednesday, December 11, 2013  
Posted by: Natalia Gromov
...Among U.S. Young Adults.

Nicotine Tob Res. 2013 Nov 8. [Epub ahead of print]
Villanti AC, Cantrell J, Pearson JL, Vallone DM, Rath JM.

This study assessed correlates of smoking-related intentions related to graphic health warning labels (HWLs) among current cigarette smokers and nonsmokers in a national sample of U.S. young adults aged 18-34. Twenty-two percent of the young adults were current cigarette smokers. Among current smokers, intending to quit within the next 6 months was correlated with intention resulting from graphic HWLs. Hispanic ethnicity and intention to quit within 30 days were strong correlates of intention in light, nondaily, and self-identified social/occasional smokers.This study supports previous findings that graphic HWLs play an important role in preventing smoking, in addition to encouraging cessation in young adults.

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