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Preparing for the Launch of CDC’s 2014 Tips from Former Smokers Campaign!

Monday, January 27, 2014  
Posted by: Natalia Gromov
Dear Colleague:

On February 3, CDC will launch its 2014 Tips From Former Smokers campaign with hard-hitting ads that show the consequences of smoking. Real former smokers will tell their stories of cancer, heart attack, amputations, and lung damage caused by tobacco.

Below is a preview of materials to come from CDC. Please share this e-mail with your tobacco control partners so they can make use of CDC’s materials. NAQC will send another E-mail on Monday, February 3, providing links to products from CDC.

CDC Feature Article: Real Stories About Smoking's Harm Hit Home Once Again
This article:
  • Closely profiles three Tips From Former Smokers campaign participants. They include:
  • Terrie, a cancer survivor, who appeared in earlierTipscampaigns and spoke with a unique voice after throat surgery. An emotional new TV ad, filmed shortly before her death, is embedded in the article.
  • Roosevelt, who learned in one terrifying moment that smoking can damage your heart. In an embedded video, he talks about how life has changed since his heart attack at age 45.
  • Nathan, who never smoked, but was exposed to secondhand smoke on the job, which caused permanent lung damage. His illness led to his death at 54.
  • Highlights new findings about smoking and cancer, including:
  • Smokers are more likely to get lung cancer today than 50 years ago, even though they don't smoke as many cigarettes.
  • Offers readers helpful, free quitting resources.
This feature article will go live on February 3 on CDC.gov and be promoted via CDC Tobacco Free social media profiles.

Buttons

A "You Can Quit" Web button will be available in a variety of sizes.

Information on OSH’s Smoking & Tobacco Use Web Site
OSH will provide a link to the CDC feature article as well as to quitting resources and social media tools located on the February Media Calendar page.

Like, Follow, and Subscribe!Social Media Engagement
To take advantage of all the activities we have planned on our social media profiles, you may wish to proactively like and follow @CDCTobaccoFree on Facebook and Twitter and subscribe to  & Tobacco Use playlist on YouTube.  Doing so will enable you to receive and share status updates and profile updates as they are posted.

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