CDC's Tips from Former Smokers Campaign to Begin Airing on February 3
Friday, January 31, 2014
Posted by: Natalia Gromov
Dear NAQC Colleagues,
NAQC would like to update you on CDC’s upcoming media campaign! CDC will begin
airing it Tips From Former
Smokers (Tips)
campaign on February 3rd. The campaign will run for 9 weeks.
The campaign includes two new ads featuring Terrie Hall, who participated in
the previous Tips
campaigns. You can see these ads today at CDC.gov/Tips.
The new ads were filmed a few days before Terrie passed away from cancer at age
53 in the fall of 2013. More than anything, Terrie wanted to help smokers quit
so they could avoid the pain and suffering that she experienced. She thought
these powerful ads could provide additional motivation to smokers looking to
quit. CDC thinks these ads will do just that.
Additional Information
from CDC about the February Ad Buy
On February 3rd, the ads begin airing nationally on cable TV
and selected online properties and will continue for 9 weeks. In addition to
Terrie’s new ads, the February ad buy includes:
- Roosevelt's ad about his heart
attack
- Bill's ad about diabetes
complications
- The Buerger's disease ad
featuring Marie and Brandon
- Nathan's secondhand smoke ad,
updated to note his death at 54 due to secondhand smoke
- Jessica's secondhand
smoke/asthma ad for Spanish-language cable TV
- The Anthem cancer ad on online
properties
You may watch all the ads at CDC’s campaign Web site, CDC.gov/tips.
Resources and Promotion
Free materials are available at the Tips From Former Smokers
Download Center: plowsharegroup.com/cdctips.
These include low-resolution TV ads; radio, online, print, and out-of-home ads;
and PSAs.
CDC’s Media Campaign Resource Center (MCRC) at CDC.gov/tobacco/MCRC
offers broadcast-quality Tips
ads and other tobacco control ads for paid campaigns.
The "Talk With Your Doctor” campaign materials help health care providers
answer patient questions about Tips
ads and start a conversation about quitting.
CDC.gov/tips
offers posters, FAQs about quitlines, fact sheets for patients, a pocket-sized
brief intervention card for office visits, a quick reference guide on treating
tobacco dependence, and much more for clinicians.
OSH plans to be on air again in the summer of 2014 with new Tips ads featuring
additional health conditions caused by smoking. Stay tuned for more information
about the next Tips
campaign!
If you have additional questions about the 2014 Tips campaign, please contact TobaccoMediaCampaign@cdc.gov.
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