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NAQC Newsroom: Announcements

CDC's Tips from Former Smokers Campaign to Begin Airing on February 3

Friday, January 31, 2014  
Posted by: Natalia Gromov

Dear NAQC Colleagues,

NAQC would like to update you on CDC’s upcoming media campaign! CDC will begin airing it Tips From Former Smokers (Tips) campaign on February 3rd. The campaign will run for 9 weeks.
The campaign includes two new ads featuring Terrie Hall, who participated in the previous Tips campaigns. You can see these ads today at

The new ads were filmed a few days before Terrie passed away from cancer at age 53 in the fall of 2013. More than anything, Terrie wanted to help smokers quit so they could avoid the pain and suffering that she experienced. She thought these powerful ads could provide additional motivation to smokers looking to quit. CDC thinks these ads will do just that.

Additional Information from CDC about the February Ad Buy
On February 3rd, the ads begin airing nationally on cable TV and selected online properties and will continue for 9 weeks. In addition to Terrie’s new ads, the February ad buy includes:

  • Roosevelt's ad about his heart attack
  • Bill's ad about diabetes complications
  • The Buerger's disease ad featuring Marie and Brandon
  • Nathan's secondhand smoke ad, updated to note his death at 54 due to secondhand smoke
  • Jessica's secondhand smoke/asthma ad for Spanish-language cable TV
  • The Anthem cancer ad on online properties

You may watch all the ads at CDC’s campaign Web site,

Resources and Promotion

Free materials are available at the Tips From Former Smokers Download Center: These include low-resolution TV ads; radio, online, print, and out-of-home ads; and PSAs.

CDC’s Media Campaign Resource Center (MCRC) at offers broadcast-quality Tips ads and other tobacco control ads for paid campaigns.

The "Talk With Your Doctor” campaign materials help health care providers answer patient questions about Tips ads and start a conversation about quitting. offers posters, FAQs about quitlines, fact sheets for patients, a pocket-sized brief intervention card for office visits, a quick reference guide on treating tobacco dependence, and much more for clinicians.

OSH plans to be on air again in the summer of 2014 with new Tips ads featuring additional health conditions caused by smoking. Stay tuned for more information about the next Tips campaign!
If you have additional questions about the 2014 Tips campaign, please contact

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