E-cigarettes: Facts, Perceptions, and Marketing Messages.
Wednesday, February 12, 2014
Posted by: Natalia Gromov
Clin J Oncol Nurs. 2014 Feb 1;18(1):112-6. doi:
E-cigarettes: Facts, Perceptions,
and Marketing Messages.
Electronic cigarettes (e-cigarettes) are perceived as an
alternative to standard tobacco cigarette smoking, primarily because of the
e-cigarette industry's marketing messages. However, scientific studies about
e-cigarette safety and efficacy remain limited. This column presents some of
the issues associated with e-cigarette use, such as potential components of
regulation, perceptions that e-cigarettes can help users quit smoking, and
free-wheeling marketing strategies that include expanding e-cigarette use to
young people. Nurses can be a reliable source of information about