Print Page   |   Contact Us   |   Your Cart   |   Report Abuse   |   Sign In   |   Apply for NAQC Membership
Site Search
Sign up for NAQC membership today!

Receive a monthly issue of Connections!
NAQC Newsroom: Research

Traditional and Innovative Promotional Strategies of Tobacco Cessation Services: A Review of the Lit

Wednesday, March 12, 2014  
Posted by: Natalia Gromov
J Community Health. 2014 Feb 11. [Epub ahead of print]
Traditional and Innovative Promotional Strategies of Tobacco Cessation Services: A Review of the Literature.

Momin B, Neri A, McCausland K, Duke J, Hansen H, Kahende J, Zhang L, Stewart SL.
Smokers report great interest in quitting but few use effective treatments including quitlines (QLs). This review examined traditional (TV, radio, print ads) versus innovative tobacco cessation (internet, social media) promotions for QL services. Existing literature shows that the amount of radio and print advertising, and promotion of free cessation medications increases QL call volume. Television advertising volume seems to be the best predictor of QL service awareness. Much of the literature on Internet advertising compares the characteristics of participants recruited for studies through various channels. The majority of the papers indicated that Internet-recruited participants were younger; this was the only demographic characteristic with high agreement across studies. Traditional media was only studied within mass media campaigns with TV ads having a consistent impact on increasing calls to QLs, therefore, it is hard to distinguish the impact of traditional media as an independent QL promotion intervention. With innovative media, while many QL services have a presence on social media sites, there is no literature on evaluating the effectiveness of these channels for quitline promotion.

Sign In

Forgot your password?

Not a NAQC Member?

Latest News

FY2016 Annual Survey Training Webinar

Membership 11 years!.

    3219 E. Camelback Road, #416, Phoenix, AZ 85018 | Ph: 800.398.5489 | Fax: 800.398.5489 | email: