Print Page   |   Contact Us   |   Your Cart   |   Report Abuse   |   Sign In   |   Apply for NAQC Membership
Site Search
Sign up for NAQC membership today!

Receive a monthly issue of Connections!
NAQC Newsroom: Research

The Freeze on Mass Media Campaigns in England: A Natural Experiment of the Impact of Tobacco Control

Thursday, June 12, 2014  
Posted by: Natalia Gromov
Addiction. 2014 Jun;109(6):995-1002.
The Freeze on Mass Media Campaigns in England: A Natural Experiment of the Impact of Tobacco Control Campaigns on Quitting Behaviour.
Langley T, Szatkowski L, Lewis S, McNeill A, Gilmore AB, Salway R, Sims M.

This study measured the impact of the suspension of tobacco control mass media campaigns in England in April 2010 on measures of smoking cessation behaviour. DESIGN: Interrupted time series design using routinely collected population-level data. Analysis of use of a range of types of smoking cessation support using segmented negative binomial regression. MEASUREMENTS: Use of non-intensive support: monthly calls to the National Health Service (NHS) quitline (April 2005-September 2011), text requests for quit support packs (December 2007-10) and web hits on the national smoking cessation website (January 2009-March 2011). Use of intensive cessation support: quarterly data on the number of people setting a quit date and 4-week quitters at the NHS Stop Smoking Services (SSS) (quarter 1, 2001 and quarter 3, 2011). FINDINGS: During the suspension of tobacco control mass media spending, literature requests fell by 98% [95% confidence interval (CI) = 96-99], and quitline calls and web hits fell by 65% (95% CI = 43-79) and 34% (95% CI: 11-50), respectively. CONCLUSIONS: The suspension of tobacco control mass media campaigns in England in 2012 appeared to markedly reduce the use of smoking cessation literature, quitline calls and hits on the national smoking cessation website.


Sign In


Forgot your password?

Not a NAQC Member?

Latest News

Membership 11 years!.

    3219 E. Camelback Road, #416, Phoenix, AZ 85018 | Ph: 800.398.5489 | Fax: 800.398.5489 | email: naqc@naquitline.org