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NAQC Newsroom: Announcements

June 24 Webcast and Materials Supporting CDC's 2014 Tips From Former Smokers Campaign

Tuesday, June 24, 2014  
Posted by: Natalia Gromov

Dear Colleagues,

New Tips From Former Smokers ads are scheduled to air nationwide for 9 weeks beginning on July 7th. In preparation for this new phase of the campaign, tomorrow, Tuesday, June 24, at a noon (EDT) press conference, CDC will introduce the new 2014 Tips ads to the news media. CDC’s The press conference will be available via live webcast at Information from CDC is pasted below:

WHO:Tim McAfee, M.D., M.P.H., Director of the Office on Smoking and Health, CDC
Amanda, Tips From Former Smokers campaign ad participant

WHEN: Tuesday, June 24 2014, at Noon (ET)
Content embargoed until 6 a.m. ET, June 24, 2014

A transcript of this media availability will be available following the briefing at CDC’s web site:


Tomorrow around 6:00 a.m. (ET), you will be able to access and view the new 2014 television ads and additional supporting materials from the Tips website at Click on the banner ad that says "Preview: New Stories Airing July 7th.”

We hope these products and tools will assist your efforts to promote the 2014 Tips From Former Smokers campaign.

A "Swiss Cheese” or sample news release to help you frame the release of the campaign for your state and/or community. Localize your content as much as possible using your own state- or community-specific statistics and information.

  • Key Messages
    A set of key messages to help you discuss and describe the media campaign.
  • Campaign Overview
    A brief summary document that provides an overview of the 2014 Tips campaign.
  • MMWR and MMWR Highlights
    A copy of an MMWR article, "Tobacco Product Use Among Adults — United States, 2012–2013,” and its key findings (i.e., MMWR Highlights) to be released tomorrow along with the Tips campaign.
Thank you.

CDC/Office on Smoking and Health

Press Release

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