June 24 Webcast and Materials Supporting CDC's 2014 Tips From Former Smokers Campaign
Tuesday, June 24, 2014
Posted by: Natalia Gromov
New Tips From Former Smokers
ads are scheduled to air nationwide for 9 weeks beginning on July 7th.
In preparation for this new phase of the campaign, tomorrow, Tuesday, June 24, at a noon (EDT) press
conference, CDC will introduce the new 2014 Tips ads to the news media. CDC’s
The press conference will be available via live webcast at http://wm.onlinevideoservice.com/CDC1.
Information from CDC is pasted below:
McAfee, M.D., M.P.H., Director of the Office on Smoking and Health, CDC
Tips From Former Smokers
campaign ad participant
Tuesday, June 24 2014, at Noon
Content embargoed until 6
a.m. ET, June 24, 2014
A transcript of this media availability will be available following the
briefing at CDC’s web site: www.cdc.gov/media.
Tomorrow around 6:00 a.m. (ET), you will be able to access and view the new 2014
television ads and additional supporting materials from the Tips website at www.cdc.gov/tips.
Click on the banner ad that says "Preview: New Stories Airing July 7th.”
We hope these products and tools will assist your efforts to promote the 2014
Tips From Former Smokers campaign.
A "Swiss Cheese” or sample news release to help you frame the
release of the campaign for your state and/or community. Localize your content
as much as possible using your own state- or community-specific statistics and
- Key Messages
A set of key messages to help you discuss and describe the media campaign.
- Campaign Overview
A brief summary document that provides an overview of the 2014 Tips
and MMWR Highlights
A copy of an MMWR article, "Tobacco Product Use Among Adults — United
States, 2012–2013,” and its key findings (i.e., MMWR Highlights) to be
released tomorrow along with the Tips campaign.
CDC/Office on Smoking and Health