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NAQC Newsroom: Research

Changes in Quitline Caller Characteristics During A National Tobacco Education Campaign.

Friday, January 16, 2015  
Posted by: Natalia Gromov
Lei Zhang; Katrina Vickerman; Ann Malarcher; Kelly Carpenter
Changes in Quitline Caller Characteristics During A National Tobacco Education Campaign.
Nicotine & Tobacco Research 2015;doi: 10.1093/ntr/ntu271

The Centers for Disease Control and Prevention launched the first federally-funded national tobacco education campaign, “Tips From Former Smokers” (Tips), in 2012. This study examined changes in quitline caller characteristics, including demographics and smoking-related behaviors before and during the Tips campaign.    

The Tips campaign increased the reach of quitline services to the general population of smokers, with increases across all demographic and tobacco use groups, but particularly among those who were uninsured. Such campaigns have the potential to increase access to cessation services for the uninsured.          

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