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NAQC Newsroom: Research

What Cigarette Price is Required for Smokers to Attempt to Quit Smoking? Findings From the ITC Korea

Thursday, July 9, 2015  
Posted by: Natalia Gromov

Eun-Ja Park, Susan Park, Sung-il Cho, Yeol Kim, Hong Gwan Seo, Pete Driezen, Anne C K Quah, Geoffrey T. Fong.
What Cigarette Price is Required for Smokers to Attempt to Quit Smoking? Findings From the ITC Korea Waves 2 and 3 Survey.
Tob Control 2015;24:iii48-iii55 doi:10.1136/tobaccocontrol-2015-052232
 
We assess the cigarette price that would motivate smokers to quit. We also explore the factors associated with the required price, including exposures to non-tax tobacco control policies. Cross-sectional analysis was conducted on data from 1257 male smokers, who participated in either Wave 2 or 3 of the ITC Korea Survey. Information was obtained on what cigarette price per pack would make them try to quit (‘price to quit’). Tobit regression on log-transformed price and logistic regression on non-quitting were conducted to identify associated factors.
 
The median price to quit was KRW5854 (US$5.31)/pack, given the current price of KRW2500 (US$2.27)/pack. Younger age, higher education, lack of concern about the health effects of smoking, lack of quit attempts and more cigarettes consumed per day were related to a higher price needed for a quit attempt. Exposures to combinations of non-tax policies were significantly associated with lower price levels to be motivated to quit. Considering the large price increase required for quit attempts, tax policy needs to be combined with other policies, particularly for certain groups, such as heavy smokers. Strengthening non-tax policies is likely to facilitate greater responsiveness to tax policy.
 


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