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NAQC Newsroom: Research

The Tobacco Endgame: A Qualitative Review and Synthesis.

Friday, September 11, 2015  
Posted by: Natalia Gromov
Patricia A McDaniel, Elizabeth A Smith, Ruth E Malone.
The Tobacco Endgame:  A Qualitative Review and Synthesis.
Tob Control doi:10.1136/tobaccocontrol-2015-052356. Published online: August 28, 2015.

The tobacco endgame concept reorients discussion away from the persistent control of tobacco toward plans for ending the tobacco epidemic, and envisions a tobacco-free future. A variety of policy approaches have been proposed, with many offered prior to the introduction of the unifying term ‘endgame’. We conducted a qualitative synthesis of the literature on tobacco control endgames, and drew on media accounts and discussion of analogous ideas for illustrative purposes. We identified proposals focused on the product, user, market/supply or larger institutional structures. Research on public support for these proposals was limited, but suggestive of some public appetite for endgame ideas. Advocates should be encouraged to explore new policy options and consider the goal of a tobacco-free future.

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