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NAQC Newsroom: Research

A Cost-Effectiveness Analysis of the First Federally Funded Antismoking Campaign.

Tuesday, April 19, 2016  
Posted by: Natalia Gromov
Xin Xu, Robert L. Alexander Jr., Sean A. Simpson, Scott Goates, James M. Nonnemaker, Kevin C. Davis, Tim McAfee.
A Cost-Effectiveness Analysis of the First Federally Funded Antismoking Campaign.
Am J Prev Med. 2015;48(3):318–325
 
In 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts. Cost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency’s perspective. Estimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) gained by Tips were estimated.
 
Tips saved about 179,099 QALYs and prevented 17,109 premature deaths in the U.S. With the campaign cost of roughly $48 million, Tips spent approximately $480 per quitter, $2,819 per premature death averted, $393 per LY saved, and $268 per QALY gained. Tips was not only successful at reducing smoking-attributable morbidity and mortality but also was a highly cost-effective mass media intervention.

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