CDC Tobacco-Related MMWR
Thursday, August 18, 2016
Posted by: Natalia Gromov
Tobacco Advertising and Promotional Expenditures in Sports and Sporting Events Adults — United States, 1992–2013
Restricting tobacco advertising and promotion in sports, coupled with other proven population-based measures (e.g. tobacco price increases, high-impact anti-tobacco mass media campaigns, tobacco-free policies inclusive of smokeless tobacco, and barrier-free cessation services), can help reduce tobacco use in the United States.
Smokeless tobacco use is not safe and can lead to nicotine addiction; oral, pancreatic, and esophageal cancer; and other oral conditions, including periodontal disease. High prevalence of smokeless tobacco use has been reported among athletes at different levels, including among minor and major league baseball players, National Collegiate Athletic Association Division I male baseball players, and among male high school athletes. In March 2010, the U.S. Food and Drug Administration prohibited tobacco brand sponsorship of regulated tobacco products in sports and entertainment events or other social or cultural events. During 1992–2013, sports-related marketing expenditures decreased significantly for both cigarettes (from $136 million in 1992 to zero dollars in 2013) and smokeless tobacco (from $34.8 million in 1992 to $2.1 million in 2013). The percentage of all marketing expenditures that were sports-related was higher for smokeless tobacco than cigarettes in each study year.
Embargoed : MMWR article, MMWR Highlight
The article is available online today after 1PM (EDT) at www.cdc.gov/mmwr.
Source: CDC/Office on Smoking and Health