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New Report: Working to Advance Cessation Coverage among Private and Public Insurers

Thursday, September 22, 2016  
Posted by: Natalia Gromov
Since 2011, the North American Quitline Consortium (NAQC) has worked with nearly a dozen state tobacco control programs to increase the number of private and public insurers that provide comprehensive tobacco cessation coverage and utilize evidence-based treatment services, including quitlines. This report highlights many of the key successes, opportunities and challenges in working with employers, commercial insurers and local and state governments to improve cessation coverage. Real examples and strategies from states of every size demonstrate that partnering with public and private insurers is doable and can increase access to evidence-based cessation services. By sharing promising approaches to expanding coverage, states can learn from each other and help build a foundation of knowledge nationwide. The report ends with a summary of key elements for success.

This report would not have been possible without the dedication of the states participating in the NAQC public-private partnership initiative. These leading edge states are commended for their long-standing commitment to the work and for the willingness to explore new approaches and strategies – some successful and others less so.  Their names, affiliations and contact information are available here.
For more information about the NAQC Public-Private Partnership Initiative, contact:  Deb Osborne at

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