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NAQC Newsroom: Research

Increasing Tobacco Cessation in America: A Consumer Demand Perspective

Wednesday, March 3, 2010  
National Tobacco Cessation Collaboration (NTCC) has developed a supplement to theAmerican Journal of Preventive Medicine (AJPM) focused on consumer demand. Published in March 2010, the aim of the supplement, Increasing Tobacco Cessation in America: A Consumer Demand Perspective, is to call attention to a consumer-oriented perspective to population-level tobacco cessation efforts—in order to increase the demand for, and use and reach of, evidence-based treatments, and to spur the wider adoption of policy changes that will make these treatments affordable, accessible, and easier to use.

The articles and commentaries reflect the view that if we could increase consumer’s demand for evidence-based tobacco cessation products and services, many more people would attempt to quit, and would succeed in doing so.
March 2010 Supplement to AJPM

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