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NAQC Newsroom: Tobacco Control

FDA's Campaign - Every Try Counts!

Thursday, February 8, 2018  
Posted by: Natalia Gromov
FDA’s newest public education campaign, “Every Try Counts” is aimed at encouraging cigarette smokers to quit through messages of support that underscore the health benefits of quitting. These messages will be displayed in and around gas stations or convenience stores – retail locations where smokers face a multitude of triggers and that typically feature cigarette advertisements. The “Every Try Counts” campaign targets smokers ages 25-54 who have attempted to quit smoking in the last year but were unsuccessful. 

FDA is partnering with the National Institutes of Health’s National Cancer Institute on the EveryTryCounts.gov website which features cessation resources, such as a text message program, a mobile app, trained cessation coaches who can be reached through online chat or by phone, and information about FDA-approved cessation medications. The campaign also leverages digital and radio ads to reinforce the positive messaging. 
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