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NAQC Newsroom: Tobacco Control

Reaching Smokers as Consumers: New RWJF Podcast: Consumer-Oriented Smoking Cessation Tools

Monday, May 10, 2010  
According to the Centers for Disease Control and Prevention, 70 percent of the 43.4 million smokers in the U.S. say they want to quit, and 40 percent make at least one serious quit attempt each year.

The new health reform law includes provisions that could offer significant help in reducing the number of smokers in the U.S. The law expands coverage by group health plans and insurers of smoking cessation services that do not require patients to share costs, and expands of Medicaid coverage for smoking-cessation treatments.

"Reaching more smokers, and especially the most underserved, with effective treatments represents an enormous untapped opportunity for reducing the nation’s adult tobacco use—the single greatest cause of preventable death and disease, and a major source of health care burden and disparities,” says C. Tracy Orleans, Ph.D., senior scientist for the Robert Wood Johnson Foundation (RWJF).

In a new podcast, Orleans talks about key research and tools from the Consumer Demand Roundtable, a project of the National Tobacco Cessation Collaborative (NTCC) to identify innovative strategies to substantially increase the demand for—and use of—evidence-based cessation products and services. The NTCC is funded by the American Cancer Society, the Legacy Foundation, the CDC, National Cancer Institute, the National Institute on Drug Abuse and RWJF.

» full story and podcast

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