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NAQC Newsroom: Announcements

FDA and CDC to Promote 1-800-QUIT-NOW

Wednesday, June 16, 2010  
Beginning June 22, the FDA and CDC will be working with national and regional media outlets, through diverse channels, and with partners to inform smokers that there is currently no such thing as a safer cigarette and to direct them to 1-800-QUIT-NOW and for help to quit. Although no media buys are planned, the earned media from this campaign may lead to an increase in quitline calls in late June and in July. Additional promotional activities are in development and NAQC will communicate further information as it becomes available.

FDA Center for Tobacco Products and CDC’s Office of Smoking and Health are partnering to educate smokers about the reason for the new regulation that prohibits tobacco products with misleading descriptors. As of June 22, 2010, tobacco product manufacturers may not manufacture any tobacco products for which the label, labeling, or advertising contains the descriptors "light,” "low,” or "mild,” or any similar descriptor. Manufacturers may continue to distribute existing inventory until July 22, 2010.

In prohibiting the use of "light,” "mild,” and "low,” Congress found that many smokers mistakenly believe that cigarettes marketed with these descriptors cause fewer health problems than other cigarettes, and that those mistaken beliefs can reduce the motivation to quit smoking. Studies have demonstrated that there has been no reduction in health risk from such products, and such products may actually increase the risk of tobacco use.

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