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NAQC Newsroom: Research

Impact on the Australian Quitline of Graphic Cigarette Pack Warnings Including the Quitline Number

Wednesday, June 23, 2010  
Impact on the Australian Quitline of New Graphic Cigarette Pack Warnings Including the Quitline Number
Miller CL, Hill DJ, Quester PG, Hiller JE. Tobacco Control. 2009 June;18(3):235-7. Epub 2009 Feb. 11.

This study measured the combined effect of graphic cigarette pack warnings and printing the Quitline number on packs (introduced in Australia in March 2006). Calls to the quitline in 2006 were double the number in each of the preceding 2 years. The increase in calls exceeds the increase that would be expected by the accompanying television advertising based on previous experience. Call volume reduced slightly in 2007, but remained higher than the two years prior to the introduction of new pack warnings. The authors conclude that graphic cigarette packet warnings that include the Quitline number increase demand for Quitline services.

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