WEBINAR: Big Tobacco's Corporate Responsibility Shifts Blame Back Onto Public
Tuesday, June 29, 2010
The Public Health Advocacy Institute will be holding a free webinar on Tuesday, June 29, 2010 from 2:30 pm to 3:30 PM EST. Topics covered will include:
Attendees also will be given access to downloadable issue briefs giving more detailed evidence that can be used to bolster future program initiatives, interventions and counter-marketing efforts. To register, please email firstname.lastname@example.org.
- The tobacco industry's strategic use of corporate social responsibility rhetoric and tactics to normalize its image and stave off further regulation and litigation.
- How the tobacco industry uses personal responsibility rhetoric to shift the onus for public health from corporations back to the public.
- Examples of specific programs and campaigns that have been used to shift blame from the industry to the public.
- Tips on how tobacco control and public health advocates can combat the tobacco industry's attempts at a corporate makeover.