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NAQC Newsroom: Announcements

WEBINAR: Big Tobacco's Corporate Responsibility Shifts Blame Back Onto Public

Tuesday, June 29, 2010  
The Public Health Advocacy Institute will be holding a free webinar on Tuesday, June 29, 2010 from 2:30 pm to 3:30 PM EST. Topics covered will include:
  • The tobacco industry's strategic use of corporate social responsibility rhetoric and tactics to normalize its image and stave off further regulation and litigation.
  • How the tobacco industry uses personal responsibility rhetoric to shift the onus for public health from corporations back to the public.
  • Examples of specific programs and campaigns that have been used to shift blame from the industry to the public.
  • Tips on how tobacco control and public health advocates can combat the tobacco industry's attempts at a corporate makeover.
Attendees also will be given access to downloadable issue briefs giving more detailed evidence that can be used to bolster future program initiatives, interventions and counter-marketing efforts. To register, please email

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