CDC MMWR -- Was Embargoed Until Noon (EDT) , Thursday, August 19, 2010
Monday, August 23, 2010
Posted by: Natalia Gromov
The following information was EMBARGOED until Noon (EDT) , Thursday, August 19, 2010.
Attached please find an embargoed copy of the August 20th, Morbidity and Mortality Weekly Report containing the following tobacco-related article:
Smoking in Top-Grossing Movies — United States, 1991–2009
Seeing smoking in motion pictures increases the probability that youth will start smoking. Youth who are heavily exposed to onscreen smoking are approximately 2-3 times more likely to begin smoking than are lightly exposed youth. An analysis of top-grossing movies from 1991-2009 found that, although depictions of tobacco use have declined in recent years, more than half of movies rated PG-13 still contained tobacco imagery in 2009. Policies to decrease the negative impact of movie smoking could include assigning R ratings to new movies that portray tobacco imagery, requiring strong anti-tobacco ads preceding movies that depict smoking, not allowing tobacco brand displays in movies, and requiring producers of movies depicting tobacco to certify that nobody associated with the production received any consideration for that depiction. Effective means to reduce the harms of onscreen tobacco use should be implemented.
Copy of the August 20th MMWR article (see page 1014)
The online version of the report is available on the CDC web site at http://www.cdc.gov/mmwr .
Source: e-mail communication from Joel London, CDC/Office on Smoking and Health.