Online Recruitment of Targeted Populations
Monday, September 6, 2010
Posted by: Natalia Gromov
Lessons Learned From a Cessation Study Among Korean Americans (KA). Social Marketing Quarterly (September 2010). This article describes the real-world experience recruiting 1,261 KA participants, primarily through online methods. Paid online advertising was essential to the recruitment effort.
Source: Office on Smoking and Health Media Network