Surgeon General's Report Released
Thursday, December 9, 2010
Posted by: Natalia Gromov
The Centers for Disease Control and Prevention (CDC) and the U.S. Surgeon General’s Office are working together to inform states, public health partners, and the general public about a new report released today, December 9, 2010. This Surgeon General’s report contains important new information on how tobacco smoke causes disease and explains why it is crucial to stop smoking and avoid secondhand smoke.
The full report and supporting materials are described below. This e-mail also contains helpful information on how to obtain copies.
· Full report
How Tobacco Smoke Causes Disease: The Biology and Behavioral Basis for Smoking-Attributable Disease: A Report of the Surgeon General
A 700+ page scientific report that reviews the evidence on the mechanisms by which smoking causes disease.
· Executive summary
How Tobacco Smoke Causes Disease: The Biology and Behavioral Basis for Smoking-Attributable Disease: A Report of the Surgeon General—Executive Summary
A 20-page document that summarizes the evidence in the full report and provides the six major conclusions as well as each of the chapter conclusions from the full report.
· Consumer summary
A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You
An easy-to-read, 20-page booklet that summarizes the full report and provides practical information about the dangers of tobacco use and what people can do to quit tobacco use and protect themselves and their families from exposure to tobacco smoke.
· Clinician’s piece
What to Tell Your Patients About Smoking
A one-page fact sheet that lists findings from the full report and features smoking-attributable chronic disease information as well as "how to quit” information from the Clinical Practice Guidelines (published by the U.S. Agency for Healthcare Research and Quality). The fact sheet provides simple talking points and key information to help medical providers talk to their patients about quitting tobacco use.
· Public service announcement
At the December 9 press event announcing the release of the report, CDC will unveil a new 30-second public service announcement (PSA) featuring the U.S. Surgeon General, Dr. Regina M. Benjamin. The PSA features hyper-realistic animation showing how smoking causes a heart attack. The PSA can be obtained by calling (240) 747-4844.
· Ad package
To assist states in promoting the report, CDC’s Office on Smoking and Health (OSH) purchased the talent and holding fees associated with three antismoking TV ads that states can run at a reduced cost. All three ads ("Reverse Heart Attack,” "Reverse Lung Cancer,” and "Cigarettes Are Eating You Alive”) are available (in 15- and 30-second spots) for broadcast, cable, and Internet use from December 9, 2010, through December 7, 2011. States will be responsible for placement of the ads and can localize them with their state quitline information and/or 1-800-QUIT-NOW. These ads are available through CDC’s Media Campaign Resource Center (MCRC).
· Electronic copies
To download an electronic copy of the full report, executive summary, consumer summary, or clinician’s piece, visit www.cdc.gov/tobacco and click on "Surgeon General’s Reports.”
· Print copies
To order print copies of the full report, executive summary, consumer summary, or clinician’s piece, visit www.cdc.gov/tobacco and click on "Publications Catalog” or call toll free 1-800-CDC-INFO (1-800-232-4636). Allow 5 to 7 weeks for domestic delivery and 8 to 10 weeks for international delivery.