New Year, New Resolutions, New Resources to Help Smokers Quit
Tuesday, January 4, 2011
Posted by: Natalia Gromov
CDC’s Office on Smoking and Health (OSH) has assembled a small suite of products aimed at encouraging smokers to quit in 2011. To reach smokers, OSH is tapping into the tradition of making New Year’s resolutions. All products use the theme "2011: Your Year to Quit” and the tagline "The most important New Year’s resolution you may ever make.”
Please use the following products to reach smokers in your community or constituency.
· Feature Article
Make 2011 Your Year to Quit Smoking
This article encourages smokers to make a New Year’s resolution to quit and provides friends and family members of smokers with information and resources to encourage the smokers in their lives to quit for good.
2011: Your Year to Quit
This animated e-card encourages smokers to make a New Year’s resolution to quit.
Your Year to Quit
States and partners can upload this button to their Web sites to help promote the New Year’s cessation message and to link users to related content on CDC’s Smoking & Tobacco Use Web site.
· Ad package
Media Campaign Resource Center
To assist states in promoting cessation, CDC’s Office on Smoking and Health purchased the talent and holding fees associated with three antismoking TV ads: "Reverse Heart Attack,” "Reverse Lung Cancer,” and "Cigarettes Are Eating You Alive.” These ads are available for broadcast, cable, and Internet use through December 7, 2011. Users will be responsible for placement of the ads and can localize them with their state quitline information and/or 1-800-QUIT-NOW. States/communities can also have access to collateral materials for the "Reverse the Damage” ads, which include print and billboard ads. For information about this dealer package, please contact the MCRC at 770 488-5705 (press 2) or send an e-mail to firstname.lastname@example.org.
Source: William Coppage, CDC’s Office on Smoking and Health