Assessing the Role of RWJF in Reducing Tobacco Use Over 20 Years
Tuesday, May 10, 2011
Posted by: Natalia Gromov
The Tobacco Campaigns of the Robert Wood Johnson Foundation and Collaborators, 1991-2010: In 1991 when the Robert Wood Johnson Foundation (RWJF) decided to tackle tobacco, one of the most controversial issues in public health, it wasn’t quite sure what the ripple effects would be. Tobacco addiction and its related health and social issues would end up being one of the most significant initiatives the Foundation would fund, spanning over 20 years of grantmaking. The Tobacco Campaigns, a new publication in the RWJF Retrospective Series, shares the story of the efforts of RWJF and its partners to reduce tobacco use in the United States and the profound changes that have resulted in social norms about smoking. This report and its companion publications are the result of an assessment of RWJF’s tobacco programs conducted by the Center for Public Program Evaluation in 2009.
The RWJF Retrospective Series examines the impact of major Foundation investment areas, including tobacco use and end-of-life care, in which initiatives were designed to work synergistically to leverage larger changes that could not be accomplished by individual programs. The RWJF Retrospective Series are evaluations of the impact of entire bodies of work, conducted by independent evaluators.