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NAQC Newsroom: Research

Quitline Utilization Rates of African-American and White Smokers: the California Experience

Wednesday, May 11, 2011  
Posted by: Natalia Gromov

Zhu SH, Gardiner P, Cummins S, Anderson C, Wong S, Cowling D, Gamst A. Am J Health Promot. 2011 May-Jun;25(5 Suppl):S51-8.

This study compared rates of quitline use in California by African-American smokers to that of white smokers. Annual quitline utilization rate was calculated by dividing the averaged annual quitline call volume for each ethnic group by the total number of smokers in that group, based on California Tobacco Surveys. Results showed that in five out of six periods of comparison, African-American smokers had a higher annual utilization rate than white smokers. African-American smokers were 44% to 140% more likely to use the quitline than white smokers for those five periods. In the 1996 comparison, African-American smokers were 10% less likely to call than white smokers. Information about how the callers heard about the quitline was analyzed; the difference in utilization rates that is attributed to media accounted for most of the difference in total utilization rates between the two groups. The authors conclude that promoting the quitline as part of antismoking media campaigns can help reduce disparity in cessation service utilization.


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