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NAQC Newsroom: Research

Increasing Consumer Demand Among Medicaid Enrollees for Tobacco Dependence Treatment

Wednesday, July 13, 2011  
Posted by: Natalia Gromov
Keller PA, Christiansen B, Kim S-Y, Piper ME, Redmond L, Adsit R, Fiore MC. Am J Health Promot 2011;25(6):392–395.

This study evaluated whether a targeted print-based communications campaign improved use of tobacco cessation treatment. Print materials for clinicians and patients/consumers were distributed to 13 health maintenance organizations (HMOs) serving Wisconsin Medicaid HMO enrollees. The study measured whether Medicaid pharmacy claims data increased for Medicaid enrollees and compared the change to fee-for-service enrollees. Usage of the Wisconsin Quit Line was also assessed. Results showed that pharmacy claims for cessation medications increased in both groups, but the rate of increase among Medicaid enrollees was significantly greater than in the comparison group. The number of Medicaid enrollees that registered for Quit Line services also increased significantly after the campaign. The authors concluded that these findings may inform other states' efforts to improve use of cessation treatments.

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