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NAQC Newsroom: Research

Does Offering More Support Calls to Smokers Influence Quit Success?

Wednesday, October 12, 2011  
Posted by: Natalia Gromov
Carlin-Menter S, Cummings KM, Celestino P, Hyland A, Mahoney MC, Willett J, Juster HR. J Public Health Manag Pract. 2011 May-Jun;17(3):E9-15.
This study compared the efficacy (and cost-efficiacy) of offering two versus four counseling callback calls after an initial call from 1,923 Medicaid/uninsured adult smokers contacting the New York State Smokers’ Quit Line (NYSSQL). Callers were randomized to the two or four-call protocol, and all callers sere sent a minimum of two weeks of NRT, with some receiving up to six weeks. Smoking status was assessed at 3 months after enrollment in the study. There was not a significant difference between study groups in the number of callbacks completed. There was also no difference in quit rates measured at 3 months or in reported use of NRT between the two groups. The cost per quit was essentially the same in both groups (2 callbacks: $442 per quit; 4 callbacks: $445 per quit). The authors conclude that there was no advantage in terms of quit success or cost to offering up to four callbacks instead of two callbacks.

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