Updates from The American Legacy Foundation
Thursday, January 12, 2012
Posted by: Natalia Gromov
The American Legacy
Foundation has announced new information on its national survey on smokers’
concealment of smoking from their health care providers, 2011 Community Activist
Award winners, two new collaborations related to TRUTH, and a basic tobacco
intervention training. Please find additional information below.
2011 Community Activist Award Winners
Legacy’s Community Activist Award is
presented annually recognizing individuals dedicated to community-based tobacco
This year’s co-winners are a couple
Donald (Don) N. and Patricia (Pat) L. Morris.
The Morris’s have spent decades
working on tobacco control issues in Arizona.
They are considered leading activists in the Arizona tobacco control
The couple advocated heavily for
early legislation mandating all state offices, agencies, and vehicles are
smoke-free. More recently, in
collaboration with many national public health groups, their efforts culminated
in the statewide "Smoke-Free AZ” voter initiative covering all public places and
workplaces in 2006.
For more information on the award,
please contact Rebecca Carle at email@example.com or
Meets Streetwear – Two New Collaborations
Legacy initiated two new
collaborations to promote its truth® youth smoking prevention
First, Legacy collaborated with
designer Jeff Staple to expand and further promote truth fashion gear through the creation of
the "truth1585 Collection” – a collection of limited edition
Jeff Staple – an influential artist,
designer and entrepreneur, has worked on branding and product design with some
of the world’s leading retailers and companies, including Nike, Apple Computer,
Sony Playstation, Timberland, and Versace.
Staple worked with eight boutiques
and street culture stores across the country in New York City, Boston, Detroit,
Philadelphia, San Francisco and Washington, DC. Staples collaborated with the
boutiques to produce eight original t-shirts. Individual boutiques will use the
gear items as promotional pieces and for giveaways.
To check out the new truth® "gear”, visit www.truth1585.com or contact Patricia
In another fashion-related
partnership, truth is working with
online retailer Loserkids.com to promote and sell truth Orange gear online. Items being sold
are gear items for the 2011 truth
Loserkids.com is one of the most popular online
clothing retailers among teens, allowing truth another channel to reach teens.
truth Orange items that can be
found onthe siteinclude t-shirts, tank tops, and truth-branded skate decks – all of which
contain facts and information about tobacco use, or the tobacco industry. Also,
a portion of the proceeds will benefit truth’s life-saving work. Online sales
will run while supplies last. Contact Shawn Streiff at firstname.lastname@example.org for
Survey: One-in-ten Smokers Report Concealing Their Smoking From Health Care
New results from a national survey
show that one-in-ten U.S. smokers (13%) have ever withheld their smoking status
from a health care provider (HCP). Doctors, nurses and other health care
providers are among the most important resources that a smoker can use as part
of a successful quit attempt; HCPs can provide information on health effects,
treatments and cessation options. The survey found social stigma around
smokingmay contribute to why smokers sometimes keep their smoking status a
secret from their doctors.
The survey was funded in part by
Pfizer and conducted by researchers from Legacy.
Researchers from Legacy say that
while a majority of smokers did admit their smoking status, only one-quarter
sought help from their doctors or health care providers during their last quit
attempt. Although most smokers surveyed stated
they are honest with their health care provider (HCP), one in 10 smokers
reported they do not disclose their smoking status. The findings
have important implications for how HCPs can more effectively reach smokers with
resources to help them quit.
Health care providers play a
critical role in reaching smokers with appropriate messages and resources for
quitting, especially now that insurance coverage has expanded to include some
smoking cessation treatments.
To address the void between doctors
and all smokers, Legacy has developed a guide for HCPs with strategies on how to
conduct more meaningful and effective conversations with their patients about
smoking and quitting. This guide will be available on the Legacy site – www.legacyforhealth.org, and through
Legacy’s social media sites on Facebook and Twitter.
For more information, please contact
Julie Cartwright at email@example.com.
Offers Basic Tobacco Intervention Training
In collaboration with
The University of Arizona Healthcare Partnership, Legacy is offering the Basic
Tobacco Intervention Skills for Maternal and Child Health Certification
Program. The training will be held in conjunction with Break Free
Alliance's 2012 conference,
Promising Practices to Eliminate
Tobacco-Related Disparities: The Power of Communities in New Orleans,
The training will be
an ancillary meeting to the conference and is scheduled for Monday, April 16,
2012; the conference itself will then be held on April 17-18.
The four- hour Basic
Tobacco Intervention Skills for Maternal and Child Health Certification Program
will provide a brief overview with which to understand tobacco dependence,
treatment and the methods and techniques to deliver effective brief
intervention, based on an Integrated Five A Model, to pregnant and postpartum
women who use tobacco. The Integrated Five A Model (Ask, Advise, Assess, Assist,
Arrange), forms the framework for the low intensity/brief interventions taught
by the instructors. Additionally, the program provides an opportunity to learn
and practice the skills necessary to perform evidence-based, low-intensity
tobacco dependence treatment interventions using a proven
The registration fee
is $50.00. Please contact Alex Parks at firstname.lastname@example.org or 202 454-5931 to register and information