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Preparing for Graphic Health Warnings – NAQC Modifies MDS “How Heard About” Item

Monday, January 23, 2012  
Posted by: Natalia Gromov
In response to requests from NAQC members and national partners, the NAQC MDS workgroup has convened and made recommendations regarding slight changes to the intake question assessing how tobacco users heard about the quitline to include a national toll-free number on cigarette packages. The new response option is intended to help assess the impact of graphic health warnings on quitline call volume. Since the responses of callers are subject to individual recall, it is worth noting that the data will not provide a complete and 100% accurate measure of direct impact of graphic health warnings on quitline call volume. The proposed modifications will allow for monitoring changes in responses to the "how heard about” question currently on the MDS. The full recommendations are below. Highlights include:
  • The inclusion of a new response option to the "how heard about” question.
  • For quitlines considering adding a question about whether tobacco users recall seeing information about the quitline on cigarette packages, optional standard language has been provided. However, this was seen as a much lower priority by the workgroup members than the new response option to the "how heard about” question.
If you have any questions, comments, or concerns, please contact Jessie SaulNAQC’s Director of Research, at jsaul@naquitline.org.

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