ACTION ITEM: TODAY'S RELEASE of DEADLY ALLIANCE REPORT
Monday, March 05, 2012
Posted by: Natalia Gromov
Today, the Campaign for Tobacco-Free Kids, Counter Tobacco, and the American Heart Association are releasing a new report: Deadly Alliance: How Big Tobacco and Convenience Stores Partner to Market Tobacco Products and Fight Life-Saving Policies. This report details the concentration of tobacco marketing at the point-of-sale and its impact on tobacco use, especially among kids, as well as how the tobacco companies enlist convenience stores and other tobacco retailers in opposing policy changes like tobacco taxes and point-of-sale remedies (e.g., warning labels, restrictions on placement, flavors, and discounts, etc.). In short, Big Tobacco spends billions in concert with convenience stores and other retailers to make tobacco attractive, accessible, and affordable – resulting in more kids starting and fewer adults quitting. Policy makers need to decide whose side they are on: Our kids OR Big Tobacco and their allies.
This report can be used at the state and local level to draw attention to the tobacco problem in general, but particularly to the role that convenience stores play in it and that way that tobacco companies use them to market their products and oppose policy change, including but not limited to tobacco taxes. If you are working on funding for tobacco prevention, tobacco taxes, or point-of-sale issues, the report can be useful in drawing attention to the problem and the solutions.
We are including a number of materials to help you put the report to work:
· The report in PDF (here), as well as a link to the TFK web page for the report and supporting materials: http://tfk.org/deadlyalliance
· A national press release on the report (here)
· A link to an online toolkit with other materials for these campaigns (NOTE: This is not a public website, so please share only with fellow tobacco control colleagues). The toolkit will include examples of ads, flyers, and earned media materials for use in these campaigns.
· A link to the Counter Tobacco Website: http://www.countertobacco.org/ for a wealth of information on the point-of-sale problem and solutions
· A template press release (here) for use in tobacco tax campaigns – could be altered for point-of-sale or other campaigns. This template includes references to the state specific benefits of tobacco tax increases. If you need these projections for your state, please contact your TFK Regional Advocacy Representative (see map here) or Ann Boonn in our DC office (ABoonn@tobaccofreekids.org)
We believe the report can be useful not only today but as you move forward in your work, so please let us know how we can be helpful.
A special thanks to Kurt Ribisl and his colleagues at Counter Tobacco for co-authoring the report as well as providing tons of guidance and suggestions.
Source: Campaign for Tobacco-free Kids