Planning ahead - National Tobacco Education Media Campaign
Wednesday, March 7, 2012
Posted by: Natalia Gromov
As many of you know, next Thursday, March 15th, HHS will announce the launch of the National Tobacco Education Campaign, Tips from a Former Smoker. Although the next several days will be extremely busy with the release of the Surgeon General's report, I want to encourage you to take some time this week to think about how you can take advantage of the national media campaign announcement to support your own tobacco control efforts and policy goals.
For example, it is not too soon to:
· Identify state and local spokespersons who can be available for comment. Spokespersons can include individuals who can speak to how the state program has helped him/her to successfully quit or who have benefitted from the program in other ways, someone who can share their ongoing struggle with tobacco addiction or someone who can speak to the effectiveness of media campaigns. The national campaign will include real people suffering from tobacco-caused disease so it offers a great opportunity to highlight local community members who have struggled with addiction and tobacco-related disease.
· Prepare a press release or statement that supports the national campaign and also includes information about your state prevention and cessation program's efforts and its successes, including information about any public education activities.
· Develop talking points on the effectiveness of comprehensive tobacco prevention and cessation programs and tobacco public education campaigns. Attached is a short factsheet on the effectiveness of media campaigns that may be helpful to you as you prepare talking points. The release of the Surgeon General's report this week is expected to offer additional support for the need for this type of education campaign as well as evidence that it works.
· Alert state and local partners and other stakeholders about the new campaign and share media templates and talking points with them.
TFK will disseminate a national press release as well as a template press release that can be customized to your state next week.
Source: Meg Riordan, Director, Policy Research, Campaign for Tobacco-Free Kids