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NAQC Newsroom: NAQC News

“Preventing Tobacco Use Among Youth and Young Adults"

Thursday, March 8, 2012  
Posted by: Natalia Gromov

Dear Colleagues,

The Surgeon General released a new report today on Preventing Tobacco Use Among Youth and Young Adults. As an organizational members of NAQC, we wanted to make sure you had early copies of the information. Please feel free to share with your staff.

Should you be interested in watching the webcast of the press conference or in participating in a call with the Surgeon General and the Office on Smoking and Health, please see the information below:

WEBCAST
Watch a live webcast of the press conference. Health and Human Services Secretary Kathleen Sebelius, Assistant Secretary for Health Dr. Howard Koh, and Dr. Benjamin will discuss the importance of the new report and why preventing tobacco use among youth and young adults is critical to ending the tobacco epidemic.

Event: Press conference
Date: Thursday, March 8, 2012
Time: Event begins at 10:00 a.m. (Eastern Standard Time)
Note: It is recommended that you access the webcast at 9:00 a.m. to assure you have sufficient time to log on.
Webcast: www.hhs.gov/live
Twitter: You can also follow the Twitter conversation about this new report using #SGReport

FOLLOW-UP CALL
A post-release conference call will provide a detailed overview of the major conclusions of the Surgeon General’s Report.
Date: Thursday, March 8, 2012
Time: 3:00 p.m. – 4:15 p.m. (EST)
Call-in:888-790-3562
Passcode:8273294

"SWISS CHEESE” PRESS RELEASE
A "Swiss Cheese” press release to help you frame the release of the report for your state and community constituents.

KEY MESSAGES
A set of key messages that support the major conclusions of the report.

FACT SHEET
A fact sheet that supports the major conclusions of the report.

EXECUTIVE SUMMARY
The 22-page Executive Summary that summarizes the evidence reported in the 900+ page Surgeon General’s report. This document provides the five major conclusions as well as each of the chapter conclusions from the full report.

PUBLICATIONS
The full report will be available on the Surgeon General’s Web site (www.surgeongeneral.gov) and the following additional Web materials will be available on OSH’s Web site (www.cdc.gov/tobacco).

HHS Press Release
An HHS press release will be disseminated at 10:00 a.m. (EST), on Thursday, March 8, 2012.

ADDITIONAL WEB MATERIALS
On March 8, the following products also will be accessible via OSH’s Smoking & Tobacco Use Web site. We’ll send a subsequent E-mail providing links to the following items.

1.A CDC.gov feature article that provides an overview of the report

2.A Web page on OSH’s Smoking & Tobacco Use Web site that summarizes key information from the feature article and provides links to the full report, the executive summary, the consumer guide, and related resources and social media tools that include the following:

3.An eCard that shares an important message from the report about how quickly smoking harms health

4.A public service announcement featuring Dr. Benjamin that can be viewed on CDC YouTube

5.Information about a video contest inviting youth ages 13-17 and young adults ages 18-25 to submit original videos that feature one or more key findings from the report

6.A CDC Everyday Health widget that links to information on OSH’s Web site

7.A button to include on your Web site that links to information on OSH’s Web site

8.Information about subscribing to RSS feed to receive updates of new and recently changed content from CDC’s Smoking & Tobacco Use Web site on your browser or desktop

9.Announcements on Facebook and Twitter that share information about the 2012 Surgeon General’s report and products and resources related to this report

10.Postings on GovLoop encouraging readers to visit the online feature article and OSH’s Web site

11.Information about how to subscribe to CDC’s Text Message service to receive regular text messages on a variety of health topics, including a message based on the 2012 Surgeon General’s report.

Best regards,

Linda A. Bailey, JD, MHS
President and CEO
North American Quitline Consortium



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