Live Webcast: National Tobacco Education Ad Campaign
Wednesday, March 14, 2012
Posted by: Natalia Gromov
This Thursday, March 15th, HHS will announce the launch of the National Tobacco Education Ad Campaign at a press conference at 12:30 p.m. ET. "Tips from Former Smokers” aims to educate the public about the harmful effects of smoking and life after diagnosis with a medical condition caused by smoking. The campaign features real people who live with the health consequences including heart attack, stroke, amputations, lung and laryngeal cancer, and Buerger’s disease. The campaign will start on Monday March 19th and will run for 12 weeks nationally, with ads running more frequently in states with high smoking prevalence.
This announcement will be webcast live at www.hhs.gov/live at 12:30 p.m. ET on March 15th. The campaign materials will be available on Thursday after 12:30 p.m. ET at www.cdc.gov/quitting/tips. These will include the ads, fact sheets, buttons, badges, and other resources. "1-800-QuitNow” andwww.smokefree.gov will be included on campaign materials.
NAQC has compiled information about the campaign for three key audiences: state quitlines, media contacts, and tobacco users/members of general public. Additional information will be distributed on Thursday via an e-bulletin.