Contact: Jeannette Noltenius
Thursday, March 15,
These New Ads Might Shock You---
They Might Also Save Your Life And The Life Of A
Washington, DC.- Today, the U.S. Centers for
Disease Control and Prevention (CDC) has launched a national education campaign
that depicts the harsh reality of illness and damage real people suffer as a
result of smoking and exposure to secondhand smoke. The ads show the toll
smoking-related illnesses take on real people and their loved ones.
The "Tips from Former Smokers" campaign features compelling
stories of former smokers living with smoking-related diseases and disabilities.
The ads focus on smoking-related lung and throat cancer, diabetes, heart attack,
stroke, Buerger's disease, and asthma. Smokers who quit also pass along tips
about what helped them succeed. There will also be an ad in Spanish about the
anguish a Latina mother feels when her son who is asthmatic is exposed to
"Though they may be tough to watch, the ads show
real people living with real, painful consequences from smoking, and how their
families are impacted as well," said Dr. Jeannette Noltenius, National Director
of the National Latino Tobacco Control Network (NLTCN). "There is sound
evidence that supports the use of these types of hard-hitting images and
messages to encourage smokers to quit, to keep children from ever beginning to
smoke, and to drastically reduce the harm caused by tobacco."
known dangers of tobacco use, nearly one in five adults in the United States
smoke. Many Latinos smoke less than five cigarettes per day and smoke primarily
on the weekends- often while drinking at social
events- and yet their health is also compromised. More
than 1200 people die every day from tobacco-related diseases, and for every one
person who dies, another 20 live with a smoking-related illness and many are
disabled. When a family member is disabled, the impact on Latino families is
enormous: it affects them emotionally and financially because they have to take
care of them, fundamentally changing their daily lives. Nearly 70% of smokers
say they want to quit, and half try to quit each year. With diabetes rates
escalating in Latino communities, quitting smoking will help avert amputations
of the lower extremities, as well as disability.
Many of the ads
will be tagged with 1-800-QUIT-NOW, a toll-free number to access quit support
across the country, or the www.smokefree.gov web site,
which provides free quitting information. For more information on tobacco
control activities, please visit www.latinotobaccocontrol.org/ . For more information on the
"Tips from Former Smokers" campaign visit www.cdc.gov/quitting/tips.