Ads spark huge increase to quit smoking line
Monday, April 02, 2012
Posted by: Natalia Gromov
CDC: Ads spark
huge increase to quit smoking line - USA TODAY
Health officials say a graphic new
anti-smoking campaign led to a doubling of calls to a toll-free number that
helps people quit cigarettes.
Calls to 1-800-QUIT-NOW totaled more than
33,000 last week — the first week of the ad campaign. The phone line received
less than 14,500 calls the week before.
Meanwhile, clicks to the
www.smokefree.gov website, another government smoking cessation service, rose
from about 20,000 to about 66,000. Those were the largest jumps in traffic the
7-year-old phone line and Web site had seen.
The Centers for Disease
Control and Prevention reported the numbers Friday. The CDC's $54 million,
12-week campaign is the agency's first national anti-smoking advertising effort,
and features hard-hitting images of people who developed cancer and other
illnesses from smoking.