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Update on the National Tobacco Education Campaign

Monday, April 02, 2012  
Posted by: Natalia Gromov
Dear Colleagues,

Congratulations to CDC, the state quitlines and all others who have been working to make the National Tobacco Education Campaign such a success!

During the first week of the campaign (March 19-25) call volume more than doubled nationally, from 14,500 calls to over 33,000 calls. On Monday, March 26, quitlines experienced the largest daily call volume of the campaign! And calls during the second week continued to be strong.

This groundbreaking campaign was launched on March 15, 2012, to raise awareness of the human suffering caused by smoking and to encourage smokers to quit. The campaign is called Tips From Former Smokers and it features real people who have experienced a variety of illnesses stemming from tobacco use, including cancer, heart attack, stroke, asthma, and Buerger’s disease. The ads not only show the toll that these smoking-related illnesses have taken on these individuals’ lives, but they also provide encouragement to quit smoking and information on how to access free help.

The campaign ads began airing on March 19thand will run nationally for 12 weeks on television, radio, billboard, magazine, newspaper, theater, and online placements (such as Facebook, Twitter, and YouTube).

The goals of the campaign are to:
  • Encourage smokers to quit and make available help for those who want it, including calling 1-800-QUITNOW or visiting www.smokefree.gov for free help
  • Build public awareness of the immediate health damage caused by smoking and exposure to secondhand smoke
  • Encourage smokers not to smoke around others and nonsmokers to protect themselves and their families from exposure to secondhand smoke
We look forward to sharing regular updates with you as the campaign moves forward. For additional information on the campaign or to view the ads, please visit NAQC’s webpage on the campaign.

Linda A. Bailey, JD, MHS
President and CEO
North American Quitline Consortium

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