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NAQC Newsroom: Research

Investigating the use of social media to help women from going back to smoking post-partum

Thursday, April 12, 2012  
Posted by: Natalia Gromov
Lowe JB, Barnes M, Teo C, Sutherns S. Aust N Z J Public Health. 2012 Feb;36(1):30-32.
This study examined the social factors that would keep women from relapsing to smoking after delivery of their baby, for those who had quit because they were pregnant. Of the 24 women who participated in pre- and post-partum interviews, isolation was a factor that influenced how they dealt with stress linked to relapse. Results showed that women who lived close to family members with whom they had strong relationships were not as likely to use the computer to interact with relatives and friends. Women without these strong ties in geographic proximity reported using Facebook and other Internet activities to interact with people while they stayed at home with their baby. The authors conclude that the use of electronic media may help facilitate interaction between new mothers, which could prevent isolation and relapse back to smoking after delivery.

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