NAQC May Seminar - Public-Private Partnerships: Building Support for Tobacco Cessation Coverage
Wednesday, May 2, 2012
Posted by: Natalia Gromov
You are invited to join us on Wednesday, May 16 from 3:30-5PM ET for part three of NAQC’s three part series on Public-Private Partnerships!
The goal of the Building Public-Private Partnership 3-phase webinar series is to educate public health staff and their partners on how to expand coverage and access to tobacco cessation treatment collaboratively with private and public insurers. The first two presentations focused on conducting a state assessment of cessation coverage and developing a strategic action plan. This presentation, Phase III of the series, will focus on the promotion of evidence-based services, educating employers and insurers on the availability of quitline services and demonstrating the cost-benefit of providing cessation services.
Jeffrey Fellows, PhD, Center for Health Research, Kaiser Permanente Northwest, Senior Research Associate will discuss making the business case for smoking cessation interventions by demonstrating the return-on-investment of smoking cessation using the America’s Health Insurance Plans (AHIP) calculator. Additionally, you’ll learn about employer and health plans' motivation for providing cessation coverage for their members/employers through use of the quitline.