Reaching Out, Inviting Back: Using Interactive Voice Response (IVR) Technology to Recycle Relapsed..
Thursday, July 12, 2012
Posted by: Natalia Gromov
...Smokers Back to Quitline
Treatment - A Randomized Controlled Trial.
Carlini BH, McDaniel AM,
Weaver MT, Kauffman RM, Cerutti B, Stratton RM, Zbikowski SM. BMC Public Health
This study tested the efficacy of IVR technology in re-enrolling low income
smokers who had previously used quitline (QL) support for a new quit attempt.
2985 previous QL callers were randomized to receive IVR screening for current
smoking (control) or IVR screening plus an IVR intervention which consisted of
automated questions to identify and address barriers to re-enrolling in QL
services followed by an offer to be transferred to the QL for re-enrollment.
Results showed that the IVR system successfully reached 23.9% of former QL
participants. Of those, 27% reported they had quit smoking and were excluded
from further analysis. The re-enrollment rate of the 521 smokers in the study
was 3.3% for the control group and 28.2% for the intervention group
(p<.001). The main barriers identified for not engaging in a new treatment
cycle were low self-efficacy and lack of interest in quitting. After delivering
IVR messages targeting these barriers, 32% of the smokers reporting low
self-efficacy and 4.8% of those reporting lack of interest in quitting
re-engaged in a new QL treatment cycle. The authors conclude that proactive IVR
outreach is a promising tool to engage low income, relapsed smokers back into a
new cycle of treatment. They also note that it has the potential to decrease