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NAQC Newsroom: Research

How the Most Trusted Venues for Health-Related Information Influence Physician Referrals to Ces. Ser

Thursday, August 09, 2012  
Posted by: Natalia Gromov
Kruger J, Trosclair A, Bruce C, Beistle D. ISRN Public Health. 2012.
This study explored which health information sources physicians are using and how these sources affect referrals to smoking cessation services by analyzing data from the 2008 DocStyles survey. Of the 1,617 physicians who responded to all variables of interest, the most trusted sources of health-related information were medical journals (95.9%), government health agencies (82.2%), other physicians (76.4%), professional medical societies (75.2%) and medical web sites or podcasts (65.9%). Providers were more likely to refer patients to cessation services if they used professional medical societies as a source of information (OR 1.31). The authors conclude that to reach physicians effectively, information should be disseminated using a broad range of venues, including medical societies.

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