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NAQC Newsroom: Research

Comparison of 4 Recruiting Strategies in a Smoking Cessation Trial.

Thursday, August 09, 2012  
Posted by: Natalia Gromov
Buller DB, Meenan R, Severson H, Halperin A, Edwards E, Magnusson B. Am J Health Behav. 2012 Sep;36(5):577-88.
This study compared four online and off-line recruiting methods for a smoking cessation trial. Results showed that online ads and off-line materials recruited the most smokers for the lowest cost. Quitline screening was more expensive, but enrollees used services the most. Online health risk assessment was the least successful and most costly, but had the highest follow-up.

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