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National Tobacco Education Campaign Tips 2014

On February 3, 2014, the Centers for Disease Control and Prevention’s (CDC) Office on Smoking and Health (OSH) launched its third Tips from Former Smokers national tobacco education campaign. Like Tips 1 and 2, Tips 2014 takes a closer look at some of the devastating illnesses caused by smoking, encourages quit attempts and promotes evidence-based cessation services, such as quitlines.

The campaign will run in two phases. Phase One of the campaign ran from Monday, February 3 through Sunday, April 6, 2014, and highlighted severe gum disease, the health impact of smoking during pregnancy, lung cancer, and health issues that can develop in HIV positive smokers. Phase Two will run from Monday, July 7 through Sunday, September 7, 2014, and will feature all new media ads focussing on the following conditions: lung cancer, throat cancer, head and neck cancer, pre-term delivery, gum disease, and a person whose HIV is under control but suffered a stroke as a result of smoking.

What Are the Campaign's Goals?

  • Build public awareness of the immediate health damage caused by smoking and exposure to secondhand smoke.
  • Encourage smokers to quit, and make free help available for those who want it, including calling 1-800-QUIT-NOW or visiting this Web site (
  • Encourage smokers not to smoke around others and nonsmokers to protect themselves and their families from exposure to secondhand smoke.

Who Is the Primary Audience for the Campaign?

  • The primary audience is smokers ages 18 through 54.
  • Secondary audiences include parents, family members, and adolescents.

What Are the Key Messages of the Campaign?

  • Smoking doesn’t just kill, it leads to long-term suffering for smokers, those exposed to secondhand smoke, and their loved ones.
  • This campaign is saving lives and saving dollars by giving people the facts about smoking in an easy-to-understand way that encourages quitting.
  • These hard hitting ads will help people to quit, saving lives and decreasing the huge economic burden caused by tobacco use.
  • We are committed to helping people quit smoking for good.

What Resources Are Included on the Ads?

Depending on when the ads run, Tipsads are tagged with the quitline number (1-800-QUIT-NOW) and/or Spanish-language ads are tagged with the Spanish-language quitline number (1-855-DÉJELO YA) or

The Impact of the Tips From Former Smokers Campaign

As a result of the first two campaigns, call volume to the 1-800-QUIT-NOW quitline increased significantly, and visits to this Web site increased dramatically. In 2013, the average weekly number of calls increased by 75%, and the number of Web site visitors increased 38-fold.

Please click on the questions below to access an appropriate section of the page. If you are not finding what you are looking for, please contact NAQC at naqc@naquitline.orgor 800-398-5489 ext. 701.

Where can I view the campaign ads?

How can I receive additional updates on the CDC's national media campaign?
Who is the media contact at NAQC?
What are quitlines and what services do they offer?
How can I get help quitting smoking cigarettes or other types of tobacco?

Quitline Specific Questions

We have received several calls from residents of another state. How do we transfer these calls to the correct state?
How can I access NAQC updates on the Campaign?
How can I tap into the expertise of my quitline peers?

Where can I view the campaign ads?

Please visit the campaign website to find detailed information on the ads and former smokers featured in them.

For information about broadcast-quality ads, use of PSAs for media, use of materials in textbooks, and use of materials as part of a media buy or placement, please contact CDC’s Media Campaign Resource Center.

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How can I receive additional updates on the CDC's national media campaign?

  • Campaign Resources–View and use a variety of resources offered.
  • Press RoomAccess and download press materials, including the campaign press release, matte articles, disease/condition overviews, and print-ready photos of the ad participants.
  • ButtonsShow your support for the campaign on your own Web site—send a strong message to your site’s visitors to quit smoking or never start—with downloadable buttonsthat share the Tips image and connect visitors with campaign information and resources.
  • Stay ConnectedStay connectedand feature Tips materials across social media channels. Share our Facebookposts. Retweet from @CDCTobaccoFree. Share YouTubevideos and link to the Tips from Former Smokers playlist. Repin from the Tips Pinterestboard.

Or sample Facebook posts and Tweets on your own social media channels:

  • Facebook: CDC continues to educate people on the real consequences of smoking and exposure to secondhand smoke with the launch of the 2013 Tips From Former Smokers campaign. Learn more about the participants and their stories:
  • Twitter: CDC continues to educate on real consequences of smoking & exposure to secondhand smoke with 2013 #CDCTips campaign.
  • Matte ArticlesDownload matte articlesabout theTips campaign—written for the general population and specific groups that can be tailored and used in newsletters, local newspapers, or medical society bulletins.
  • VideosWatch the Tips TV ads and vignettes to hear participants tell their compelling personal stories.
  • Real Stories– Read short biographiesof the real people featured in the Tips campaign who are living with serious long-term health effects from smoking and from breathing secondhand smoke.
  • Disease/Condition OverviewsLearn the facts about the smoking-related diseases and conditionsfeatured in the campaign, including COPD, cancer, asthma, diabetes, Buerger’s disease, heart disease, and stroke.
  • Spanish Materials–A new campaign participant, Mariano, is now featured for Spanish-speaking audiences. Many campaign materials and resources are being translated into Spanish. Check out new content.

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Who is the media contact at NAQC?
For media related inquiries, please contact Natalia Gromov, Administrator, at media@naquitline.orgor 800-398-5489 ext. 701.

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What are quitlines and what services do they offer?
Quitlines are telephone-based tobacco cessation services that help tobacco users quit. Services offered by quitlines include coaching and counseling, referrals, mailed materials, training to healthcare providers, Web-based services and, in some instances, free medications such as nicotine replacement therapy (NRT). You can learn more about the services available in your state at this link.

Much research shows that quitlines are highly effective in helping tobacco users quit. Due to their ability to reach and serve tobacco users, regardless of location, quitlines have quickly spread across North American. Today, residents in all 50 states, the District of Columbia, each U.S. territory, all ten Canadian provinces and two territories have access to public quitline services.

What is a Quitline?This fact sheet provides an overview of the quitline experience.

Who Uses Quitlines?This fact sheet describes the many types of tobacco users who call quitlines for help in quitting.

How can I get help quitting smoking cigarettes or other types of tobacco?
Are you ready to quit? Receive free quitting support, including quit coaching, educational materials, and referrals to local resources today!


US Residents


Canadian Residents

For service in English
Telephone: 1-800-QUIT-NOW(1-800-784-8669)

For service in Spanish
Telephone: 1-855-DEJELO-YA(1-855-335-3569)

For service in English
Telephone: 1-866-366-3667

For service in French
Telephone: 1-866 JARRETE(1-866-527-7383)

For service in Asian languages

Note: Please note that North American Quitline Consortium does not provide quitting services.

Get more information about free quitline services available in your area by visiting the quitline map. Profile pages include details about services offered, hours of operation, patient referrals, and more for quitlines in each state, territory, and Canadian province. You may be eligible for free online help to quit smoking, depending on your state. The quitline map can provide you with that information as well, or see other web-based quitting resources below.

Note: This map requires Adobe Flash Player 10.0. If you do not have the player installed, please click hereto download and install it. is intended to help you or someone you care about quit smoking. The information and professional assistance available on this site can help to support both your immediate and long-term needs as you become, and remain, a nonsmoker.

The EX Plan is a free quit smoking program that allows you to customize a quitting program, track success, and communicate with your peers in an online environment. To access the website, go to

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We have received several calls from residents of another state. How do we transfer these calls to the correct state?
From time to time, a call from a resident of another state may be received by your quitline. A protocol has been designed so that quitlines can route such callers to their correct state quitlines. It is called "take back and transfer” and is described at the here.

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How can I access NAQC updates on the Campaign?
NAQC will be sending out regular updates throughout the campaign. Links to the e-communications are included below:

Coming soon!

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How can I tap into the expertise of my quitline peers?
NAQC encourages all members to use our peer-to-peer networking listserv to collaborate on challenges and ask questions in real-time. To learn more about the listserv, please click here.

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